The Big Picture
The Axcess Group is one of the oldest and largest creative services and commercial production companies operating in the United States today, and is recognized as having some of the foremost creative experts in the realm of musically based advertising. They’re seasoned pros whose credentials include “It’s a Good Time for the Great Taste of McDonald’s,” Diet Coke “Just for the Taste of It, “The Softer Side of Sears,” “Nothing Beats a Bud,” and dozens of other celebrated, national advertising campaigns.
The Axcess Group not only comprises the talents of award-winning composers and lyricists, musicians, vocalists, and recording engineers but also creative directors, art directors and copywriters, video directors, editors, animators, and other motion picture production specialists, as well as marketing and media experts. They all share a common goal – to help advertisers all across America put more effective messages on television.
The Axcess Group writes and produces music-driven advertising campaigns for national advertisers, but also provides its services to businesses in local markets throughout the nation. In each market, the company works in partnership with a network-affiliated television station. By improving the quality of creative and production that the station can offer, The Axcess Group eliminates a huge obstacle that often prevents local companies from becoming television advertisers – the inability to put quality commercials on the air.
The result is a win-win-win situation that helps everyone succeed – advertisers, television stations, and The Axcess Group. In the process, Axcess provides a comprehensive package of services to brand businesses in ways that generate awareness, build recognition, and increase sales. From writing branding statements, lyrics, and music to creating, shooting and editing memorable spots, complete with innovative graphics and animations, The Axcess Group does it all.
At its headquarters in Dallas, The Axcess Group has a 20,000 square-foot production facility, complete with a 3-million-dollar digital recording studio that produces the finest audio tracks in Dolby 5.1 surround sound. These sound tracks become the foundations of the television commercials that the company creates. Video is shot on location in each advertiser’s local market, Dallas locations or on our shooting stage with a green-screen cyclorama for special effects work. The company also produces 3-D architectural animation fully created within our state of the art technology.
Axcess uses the best shooting equipment possible including: Canon® high-definition cameras, O’Connor™ tripods and fluid heads, Losmandy® jibs, Arri and Kino Flo® Diva lighting packages, and a Ronin® 3-axis stabilizing gimbal system. Axcess also owns a fully equipped grip truck dedicated to the company’s productions. To complete production Axcess has three digital editing suites backed by a full complement of post-production specialists.
Given the opportunity for early retirement, Susie left Federal Service and pursued her love for aviation. She served as director of a national Air Show organization and was instrumental in producing several award-winning shows. Shortly afterwards, she purchased a promotional products franchise which was the number one franchise in Virginia for four years in a row.
Eventually, Susie visited Texas and decided to make it her home. She joined The Axcess Group, where her wealth of experience has made her a valuable member of the Team
A man of many skills, Pat today is much more than a cog in the Axcess machine; he’s a man who keeps the wheels of production turning – sometimes 24 hours a day. He is the pot-production liaison for all clients and broadcast partners and manages a large staff of pre- and post-production specialists, including editors, 3-D animators, graphic designers, videographers, gaffers, and grips.