A creative services company.
The Axcess Group is one of the oldest and largest creative services and commercial production companies operating in the United States today, and it's recognized as having some of the foremost creative experts in the realm of musically based advertising. They're seasoned pros whose credentials include "You Deserve A Break Today," Diet Coke "Just for the Tast of It, "The Softer Side of Sears," "Nothing Beats a Bud," and dozens of other celebrated, national advertising campaigns.
The Axcess Group not only comprises the talents of award-winning composers and lyricists, musicians, vocalists, and recording engineers but also creative directors, art directors and copywriters, video directors, editors, animators, and other motion picture production specialists, as well as marketing and media experts. They all share a common goal - to help advertisers all across America put more effective messages on television.
Seminar Season has started for our team at KSLA News 12 in Shreveport, LA. Training is being held today with the whole group! Here's to another killer year!
Today, The Axcess Group writes and produces music-driven advertising campaigns primarily for businesses in local markets throughout the nation. In each market, the company works in partnership with a network-affiliated television station. By improving the quality of creative and production that the station can offer, The Axcess Group eliminates an obstacle that often prevents local companies from becoming television advertisers - the lack of good commercials to put on the air. The result is a win-win-win situation that helps everyone succeed - advertisers, television stations, and The Axcess Group.
In the process, Axcess provides a comprehensive package of services to brand businesses in ways that generate awareness, build recognition, and increase sales. From writing branding statements, lyrics, and music to shooting and editing memorable spots complete with innovative graphics and animations, The Axcess Group does it all.
TheAxcessGroup on twitter.
Excited to be in Shreveport with training and our team from KSLA News 12!
At its 20,000 square-foot headquarters in Dallas, The Axcess Group has a 2.5-million-dollar digital recording studio that produces the finest audio tracks in Dolby 5.1 surround sound. These sound tracks become the foundations of the television commercials that the company creates.
Our video is shot on location in each advertiser's local market, Dallas locations or on our shooting stage with a green-screen cyclorama for special effects work. The company also produces 3-D architectural animation fully created within our state of the art technology. Axcess uses the best shooting equipment possible including: Canon® 5-D Mark III high-definition cameras, O'Connor™ tripods and fluid heads, Losmandy® jibs, Arri and Kino Flo® Diva lighting packages, and Glidecam® unit. Axcess uses a fully equipped grip truck dedicated to the company's productions. To complete production Axcess has three digital editing suites backed by a full complement of post-production specialists
The Axcess Group's fully equipped Grip Truck used on all Dallas shoots.
The Axcess Group has a 20,000 sq ft office in Dallas, TX
Axcess' creativity is showcased with our vibrant decor
Axcess' $2.5M Recording Studio
Post Production & Animation is created in Axcess' multiple Editing Suites
The Axcess Group has won countless client awards
Axcess' music is all recorded in the best Dolby 5.1 Surround Sound
Axcess' writers are constantly writing & recording many new pieces of music
PRESIDENT & CEO
As a composer, lyricist, and writer, Otis has been responsible for celebrated work in virtually every medium - records, radio, television, and film. In advertising, he has won innumerable awards, including 25 CLIO awards --the "Oscars" of the advertising industry -- for writing, producing, and directing commercials for clients such as McDonald's, Sears, Proctor & Gamble, JCPenney, Lipton, Clairol, and dozens of others. He also has won Billboard Magazine's award for "Best Radio Special Feature of the Year," The International Radio Festival of New York award for "Best Radio Program," Broadcast Promotion Marketing Executives Awards for Television Campaigns, and numerous "Addy Governors" awards. Since founding The Axcess Group, Otis has helped literally thousands of clients around the nation reach a higher level of advertising and branding success.
EXECUTIVE VICE PRESIDENT & COO
John brings a unique blend of management skill and marketing savvy to his role at The Axcess Group. His experience encompasses more than 25 years of working with multiple media companies to develop and implement effective sales strategies that make efficient use of various delivery platforms and maximize return on investment. Prior to joining the company, he was President/CEO of UpShift Digital, an interactive consulting and media company that developed marketing tools and lead-generation methodologies. Earlier in his career he was a director of sales and product manager for Belo Corporation and a major accounts coordinator for Gannett, Inc.
A proven professional, Justin's skill set covers a wide spectrum of business and financial management capabilities. Formerly, he was a senior sales manager for multiple broadcast stations. As a consultant and sales specialist working with major corporations such as Yahoo and Cars dot com, mid-range firms, and small companies around the nation, he has developed marketing solutions and sales strategies that have led to countless successful product introductions and increased the growth of established brands. Today, Justin is responsible for overseeing the day-to-day operations of The Axcess Group, which include production, financial, sales, and organizational duties.
VICE PRESIDENT, SENIOR CREATIVE DIRECTOR
John began his career with an 11-year stint at Tracy-Locke where he rose through the ranks from copywriter to Creative Director/Group Head., working for national clients such as Haggar, Frito-Lay, Phillips Petroleum, and Taco Bell as well as many regional and local accounts. A move to Bozell-Jacobs added Lone Star Beer, Continental Trailways, Liquid Paper, and Church's Fried Chicken to his resume. Subsequently he became a partner in a Dallas-based regional agency that won such business as Lotto Athletic Shoes, Hilton Suites, The Dallas Mavericks, Jimmy Dean Meat Company, Dallas Area Rapid Transit, The Freeman Companies, Presbyterian Healthcare System, and Ameritrust among others. And since joining The Axcess Group in the mid 1990's, John's skills as a writer and advertising pro have benefitted thousands of local and regional advertisers in markets around the nation.
VICE PRESIDENT, PRODUCER/DIRECTOR
Karen's years as a sought-after model and actress have given her a thorough understanding of print, film, and video production techniques and allowed her to hone her skills as a stylist and makeup artist as well. She has put her experience in front of the camera to good use behind the scenes as a director/producer of commercials and corporate videos. Her knowledge of fashion, keen eye for lighting, and unerring instinct for casting have given The Axcess Group's spots a unique look and style. And her organizational and financial capabilities have helped keep project after project on schedule and on budget.
VP/ASSOCIATE CREATIVE DIRECTOR
Working in the film and television industry in Los Angeles early in his career gave Randall the knowledge and experience to transition into advertising. As a writer, producer and director, he has been at the helm of hundreds of television commercials and shows. As a creative director, he is responsible for the creating and implementing of sales programs that have been utilized by television stations nationwide to generate new and incremental income and introduce local advertisers to new ways to market their business. His design skills allow him to collaborate with graphic artists to create new visual concepts for our clients. Being instrumental in launching the video division at The Axcess Group, Randall continues to utilize his talents as a writer and director overseeing shoots on location and our studios in Dallas.
ASSOCIATE CREATIVE DIRECTOR
Billy has been involved in the American pop-rock scene for years, delivering such hits as "Oh, Lori," "Put Away Your Love," and "Savin' The Day," a theme from the movie Ghostbusters. Along the way, he also worked with such musical luminaries as Art Garfunkle, Andy Gibb, and Deborah Gibson. In recent years, broadcast advertising has been the beneficiary of Billy's talents, writing campaigns for Kodak, Diet Coke, Kohl's, 7-Up, and many other national and regional clients.
ASSOCIATE CREATIVE DIRECTOR
Kevin Gavin grew up in Los Angeles in and around the movie business. He began his celebrated music career as a boy singer in the Hall Johnson Choir that was featured frequently in motion pictures of the mid-twentieth century. In fact, Kevin appears in the Frank Capra Christmas classic, Meet John Doe, as one of the carol singers outside the evil D.B. Norton's mansion window. But New York City eventually drew Kevin to the east coast, and it was there that he made a major mark in the advertising business. In the 1970's, he formed the Gavin-Conner company in N.Y.C. with Otis, and the rest, as they say, is history. Together, Kevin and Otis produced award-winning work for a roster of clients including McDonald's Pepsi, Sears, Pan Am, Budweiser, Miller Beer, and Crest Toothpaste.
SENIOR MUSIC SUPERVISOR/BOARD MEMBER
One of the film industry's top talents in the field of music supervision, Budd has worked on more than 80 motion pictures and collaborated with such renowned directors as James Cameron, Michael Mann, Frank Oz, Norman Jewison, and Oliver Stone. In fact, he's handled music supervision for every Oliver Stone movie since Salvador (1986). Those responsibilities brought Otis Conner to his attention, and he asked Otis to lend his musical talents to the sound tracks for Talk Radio, Natural Born Killers, Reservation Road - a connection that led to Budd's becoming a key member of the Axcess team. In addition to that role, he continues to perform as a producer and music supervisor for motion pictures, television, and soundtracks. He was nominated for the 2010 Hollywood Music & Media Award for Outstanding Music Supervision in Film for his work on Wall Street, Money Never Sleeps. And he received the Hollywood Music & Media Award for Outstanding Music Supervision Television for his work on the Showtime series Californication.
SENIOR DIRECTOR OF VIDEO PRODUCTION & EDITING
Pat grew up in Tornado Alley on the windswept plains of Kansas, so he's used to dealing with a certain amount of chaos. This capability has stood him in good stead during a long career in video production working on both the freelance and staff sides of the business. This included a lengthy stint with Pizza Hut during which he produced, directed, shot, and edited commercials, corporate videos, and training videos for the national franchiser. A man of many skills, Pat today is much more than a cog in the Axcess machine; he's a man who keeps the wheels of production turning - sometimes 24 hours a day. He manages a large staff of pre- and post-production specialists, including videographers, lighting designers, and editors.
SENIOR DIRECTOR OF ANIMATION & POST PRODUCTION
A native of Iowa, John Hickman came to The Axcess Group with an impressive list of credentials as both a marketing thinker and a hands-on VFX professional. The winner of numerous Addy and Telly awards, his animation work is featured on national campaigns for Wells Fargo, State Farm Insurance, The Principal Financial Group, and Binion's Horseshoe Casino. He is also the former Director of Marketing Communications for Yung Design Group, where he created and managed production of animation for many multi-million dollar commercial and residential developments across the U.S., including the NASCAR Kansas City Motor Speedway and Hotel Lumiere. John is considered one of the best architectural animators in the country. Today, in addition to creating this caliber of work for clients of The Axcess Group, he also manages the company's large staff of 3-D animators and designers.
Reworking the Axcess Qualifier
The Axcess Group Shoot
Axcess Creative Directors
Axcess Video Concepts
Yum Yum Sauce Set up
Terry Ho's Yum Yum Sauce
Yum Yum Food Prep
Axcess with Laura and Cindy of Laci's Ventures
Seminar Celebration with WBTV
Billy Alessi Singing His Love Song
WBTV & DeSignia
WBTV 2015 Oakboro Tractor
WIS 2015 Seminar
KMC in the Studio
Colquitt - WALB Film Shoot
WILX Peterson Jewelry Shot
WILX Peterson Jewelry Mom
GA United Credit Union - Restaurant Scene
GA United Credit More Restaurant
GA United Gift Shop Scene
Taking Axcess Branding to WBTV The Axcess Group team is excited to be in Charlotte, NC this week, working with our great group from wbtvnews. Led by GM Nick Simonette, this Raycom Media station is serious about helping their advertisers out advertise their competition, without having to outspend them. How do you do that, you ask? By adding time tested tools to your creative advertising platform. Branding is the trigger that makes people thinking about your business when they need your products or services. Driving that branding with music means those consumers will remember you 90 times more often. Shouldn’t you be finding out how music driven branding can grow your business?
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4801 Spring Valley Rd Suite 105, Dallas, TX 75244
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