A creative services company.
The Axcess Group is one of the oldest and largest creative services and commercial production companies operating in the United States today, and it's recognized as having some of the foremost creative experts in the realm of musically based advertising. They're seasoned pros whose credentials include "You Deserve A Break Today," "Pepsi Feelin' Free," "G.E. We Bring Good Things To Life," "Reach Out and Touch Someone," and dozens of other celebrated, national advertising campaigns.
The Axcess Group not only comprises the talents of award-winning composers and lyricists, musicians, vocalists, and recording engineers but also creative directors, art directors and copywriters, video directors, editors, animators, and other motion picture production specialists, as well as marketing and media experts. They all share a common goal - to help advertisers all across America put more effective messages on television.
Today, The Axcess Group writes and produces music-driven advertising campaigns primarily for businesses in local markets throughout the nation. In each market, the company works in partnership with a network-affiliated television station. By improving the quality of creative and production that the station can offer, The Axcess Group eliminates an obstacle that often prevents local companies from becoming television advertisers - the lack of good commercials to put on the air. The result is a win-win-win situation that helps everyone succeed - advertisers, television stations, and The Axcess Group.
In the process, Axcess provides a comprehensive package of services to brand businesses in ways that generate awareness, build recognition, and increase sales. From writing branding statements, lyrics, and music to shooting and editing memorable spots complete with innovative graphics and animations, The Axcess Group does it all.
At its 20,000 square-foot headquarters in Dallas, The Axcess Group has a 2.5-million-dollar digital recording studio that produces the finest audio tracks in Dolby 5.1 surround sound. These sound tracks become the foundations of the television commercials that the company creates.
Our video is shot on location in each advertiser's local market, Dallas locations or on our shooting stage with a green-screen cyclorama for special effects work. The company also produces 3-D architectural animation fully created within our state of the art technology. Axcess uses the best shooting equipment possible including: Canon® 5-D Mark III high-definition cameras, O'Connor™ tripods and fluid heads, Losmandy® jibs, Arri and Kino Flo® Diva lighting packages, and Glidecam® unit. Axcess uses a fully equipped grip truck dedicated to the company's productions. To complete production Axcess has three digital editing suites backed by a full complement of post-production specialists
The Axcess Group's fully equipped Grip Truck used on all Dallas shoots.
The Axcess Group has a 20,000 sq ft office in Dallas, TX
Axcess' creativity is showcased with our vibrant decor
Axcess' $2.5M Recording Studio
Post Production & Animation is created in Axcess' multiple Editing Suites
The Axcess Group has won countless client awards
Axcess' music is all recorded in the best Dolby 5.1 Surround Sound
Axcess' writers are constantly writing & recording many new pieces of music
PRESIDENT & CEO
As a composer, lyricist, and writer, Otis has been responsible for celebrated work in virtually every medium - records, radio, television, and film. In advertising, he has won innumerable awards, including 25 CLIO awards --the "Oscars" of the advertising industry -- for writing, producing, and directing commercials for clients such as McDonald's, Sears, Proctor & Gamble, JCPenney, Lipton, Clairol, and dozens of others. He also has won Billboard Magazine's award for "Best Radio Special Feature of the Year," The International Radio Festival of New York award for "Best Radio Program," Broadcast Promotion Marketing Executives Awards for Television Campaigns, and numerous "Addy Governors" awards. Since founding The Axcess Group, Otis has helped literally thousands of clients around the nation reach a higher level of advertising and branding success.
EXECUTIVE VICE PRESIDENT & COO
John brings a unique blend of management skill and marketing savvy to his role at The Axcess Group. His experience encompasses more than 25 years of working with multiple media companies to develop and implement effective sales strategies that make efficient use of various delivery platforms and maximize return on investment. Prior to joining the company, he was President/CEO of UpShift Digital, an interactive consulting and media company that developed marketing tools and lead-generation methodologies. Earlier in his career he was a director of sales and product manager for Belo Corporation and a major accounts coordinator for Gannett, Inc.
A proven professional, Justin's skill set covers a wide spectrum of business and financial management capabilities. Formerly, he was a senior sales manager for multiple broadcast stations. As a consultant and sales specialist working with major corporations such as Yahoo and Cars dot com, mid-range firms, and small companies around the nation, he has developed marketing solutions and sales strategies that have led to countless successful product introductions and increased the growth of established brands. Today, Justin is responsible for overseeing the day-to-day operations of The Axcess Group, which include production, financial, sales, and organizational duties.
VICE PRESIDENT, SENIOR CREATIVE DIRECTOR
John began his career with an 11-year stint at Tracy-Locke where he rose through the ranks from copywriter to Creative Director/Group Head., working for national clients such as Haggar, Frito-Lay, Phillips Petroleum, and Taco Bell as well as many regional and local accounts. A move to Bozell-Jacobs added Lone Star Beer, Continental Trailways, Liquid Paper, and Church's Fried Chicken to his resume. Subsequently he became a partner in a Dallas-based regional agency that won such business as Lotto Athletic Shoes, Hilton Suites, The Dallas Mavericks, Jimmy Dean Meat Company, Dallas Area Rapid Transit, The Freeman Companies, Presbyterian Healthcare System, and Ameritrust among others. And since joining The Axcess Group in the mid 1990's, John's skills as a writer and advertising pro have benefitted thousands of local and regional advertisers in markets around the nation.
VICE PRESIDENT, PRODUCER/DIRECTOR
Karen's years as a sought-after model and actress have given her a thorough understanding of print, film, and video production techniques and allowed her to hone her skills as a stylist and makeup artist as well. She has put her experience in front of the camera to good use behind the scenes as a director/producer of commercials and corporate videos. Her knowledge of fashion, keen eye for lighting, and unerring instinct for casting have given The Axcess Group's spots a unique look and style. And her organizational and financial capabilities have helped keep project after project on schedule and on budget.
DIRECTOR OF MUSIC
Brian Piper is a composer, arranger, orchestrator, conductor, producer, music programmer, film scorer, singer, keyboardist, and the head of music production at The Axcess Group. Born in California, Brian is the son of music professionals who nurtured his talent from an early age. In fact, at 10 years old he began singing commercials for such advertisers as Dole and Manor Bread. He's been a professional musician ever since. Over the years, Brian has worked with some of the best in the business of musical theater, including Mitsi Gaynor, David Cassidy. Tom Wopat, Ben Vereen, Sutton Foster, and Cathy Rigby. He's played with Il Divo and Andre Boccelli and sat in with such jazz legends as Ella Fitzgerald, Rosemary Clooney, Kenny Rankin, Cab Calloway, Eartha Kitt, Clark Terry, and Billy Eckstein. He's worked with pop icons like the Ink Spots, the Platters, the Mills Brothers, and Lou Rawls. He's even played with country stars such as Willie Nelson, Toby Keith, Amy Grant, Kris Kristofferson, Steve Fromholz, and Jerry Jeff Walker.Brian originally joined The Axcess Group in 1990 and was director of music production until 2003. Eleven years later, he returned to the fold where he is again making beautiful music for the company and its clients.
ASSOCIATE CREATIVE DIRECTOR
As a composer, singer, producer, and promoter, David Lucas is a true Renaissance man of music. He has spent his working life in the music business, primarily in New York, Los Angeles, Miami, and Dallas. He wrote and produced his first piece of advertising music for Maclean's Toothpaste, and he's been creating award-winning campaigns ever since. Over the years, he has been affiliated in various capacities with many well-known names, from Paul McCartney to Quincy Jones. He's also responsible for creating great campaigns for AT&T, Pepsi, Coca Cola, Burger King, Maxwell House Coffee, Dean Witter, and, of course, hundreds of clients coast to coast served by The Axcess Group.
ASSOCIATE CREATIVE DIRECTOR
Billy has been involved in the American pop-rock scene for years, delivering such hits as "Oh, Lori," "Put Away Your Love," and "Savin' The Day," a theme from the movie Ghostbusters. Along the way, he also worked with such musical luminaries as Art Garfunkle, Andy Gibb, and Deborah Gibson. In recent years, broadcast advertising has been the beneficiary of Billy's talents, writing campaigns for Kodak, Diet Coke, Kohl's, 7-Up, and many other national and regional clients.
ASSOCIATE CREATIVE DIRECTOR
Kevin Gavin grew up in Los Angeles in and around the movie business. He began his celebrated music career as a boy singer in the Hall Johnson Choir that was featured frequently in motion pictures of the mid-twentieth century. In fact, Kevin appears in the Frank Capra Christmas classic, Meet John Doe, as one of the carol singers outside the evil D.B. Norton's mansion window. But New York City eventually drew Kevin to the east coast, and it was there that he made a major mark in the advertising business. In the 1970's, he formed the Gavin-Conner company in N.Y.C. with Otis, and the rest, as they say, is history. Together, Kevin and Otis produced award-winning work for a roster of clients including McDonald's Pepsi, Sears, Pan Am, Budweiser, Miller Beer, and Crest Toothpaste.
SENIOR MUSIC SUPERVISOR/BOARD MEMBER
One of the film industry's top talents in the field of music supervision, Budd has worked on more than 80 motion pictures and collaborated with such renowned directors as James Cameron, Michael Mann, Frank Oz, Norman Jewison, and Oliver Stone. In fact, he's handled music supervision for every Oliver Stone movie since Salvador (1986). Those responsibilities brought Otis Conner to his attention, and he asked Otis to lend his musical talents to the sound tracks for Talk Radio, Natural Born Killers, Reservation Road - a connection that led to Budd's becoming a key member of the Axcess team. In addition to that role, he continues to perform as a producer and music supervisor for motion pictures, television, and soundtracks. He was nominated for the 2010 Hollywood Music & Media Award for Outstanding Music Supervision in Film for his work on Wall Street, Money Never Sleeps. And he received the Hollywood Music & Media Award for Outstanding Music Supervision Television for his work on the Showtime series Californication.
SENIOR DIRECTOR OF VIDEO PRODUCTION & EDITING
Pat grew up in Tornado Alley on the windswept plains of Kansas, so he's used to dealing with a certain amount of chaos. This capability has stood him in good stead during a long career in video production working on both the freelance and staff sides of the business. This included a lengthy stint with Pizza Hut during which he produced, directed, shot, and edited commercials, corporate videos, and training videos for the national franchiser. A man of many skills, Pat today is much more than a cog in the Axcess machine; he's a man who keeps the wheels of production turning - sometimes 24 hours a day. He manages a large staff of pre- and post-production specialists, including videographers, lighting designers, and editors.
SENIOR DIRECTOR OF ANIMATION & POST PRODUCTION
A native of Iowa, John Hickman came to The Axcess Group with an impressive list of credentials as both a marketing thinker and a hands-on VFX professional. The winner of numerous Addy and Telly awards, his animation work is featured on national campaigns for Wells Fargo, State Farm Insurance, The Principal Financial Group, and Binion's Horseshoe Casino. He is also the former Director of Marketing Communications for Yung Design Group, where he created and managed production of animation for many multi-million dollar commercial and residential developments across the U.S., including the NASCAR Kansas City Motor Speedway and Hotel Lumiere. John is considered one of the best architectural animators in the country. Today, in addition to creating this caliber of work for clients of The Axcess Group, he also manages the company's large staff of 3-D animators and designers.
WDIV 2014 Seminar
WDIV 2014 Dinner
Celebrating a great WAND Seminar
WAND 2014 Seminar
WDIV American Pawn 4
WDIV American Pawn 5
WDIV American Pawn 6
WDIV American Pawn 3
WDIV American Pawn 2
WDIV American Pawn 1
WBRC Shoot 2014 Bud's Best Cookies
WBRC Shoot 2014 Bud's Best Cookies
WDIV 2014 Team
WFIE 14 Presentation
WFIE 2014 Team Shot
WPGX 2014 Dr Vape It
WPGX Dr Vape It
WPGX 2014 That Boot Store
WPGX 2014 Parkway Mtrs
WPGX 2014 That Boot Store 2
Why is "Jingle" a Bad Word In the modern era of advertising, it is still common to hear the word “jingle” batted around, and often in a less than favorable sense. We, at The Axcess Group, agree with that thought - a “jingle” is a bad word, because the purpose and the connotation have lost their correct meanings. The biggest challenge that one meets when creating advertising is understanding that the potential customer wants nothing to do with your product or service at the moment they come in contact with your advertisement. This is true of television, radio, print, sky writing, you name it. The Slim Market Concept tells us that only 2-4 percent of any audience is in the market for your product or service at the time of message delivery. That means if you’re a plumber, there is nothing you can say in your advertising that will make someone call you today unless they already have a leaky faucet. Advertising has to work at the moment of need - a potential customer, that has now become a LIKELY customer needs to think of your company, in a favorable light, at that moment. Therefore it is IMPERATIVE that anyone who is likely to become your potential customer finds your advertisement entertaining and compelling to watch - and related to them - every time they come in contact with your ad - it is simply the only way they will think of you, and search you out, at that moment of need. We start that process through branding - branding is the trigger mechanism that connects a consumer’s problem or need to the best solution - which is your company. Branding and advertising are made up of many different components - a campaign is a package, if you will. If all of the components are not there, and not working in a complementary fashion, your advertising will not be as successful as it could be. Advertising is starts from a concept, one that can grow and evolve with a business as that business changes. That concept then needs the support tools that make it successful - tools to make it memorable, emotionally connecting, entertaining and affective. It must have a ‘takeaway.’ Therefore that concept must be supported by a branding statement, the trigger, and entertainment and memory aids to make sure your potential consumers watches and remembers your message - has something to take away. Is there music? Yes, and there should be - the majority of national advertisers use music in some aspect of their advertising - but that does not mean jingle alone. Music is a support tool, and a very important one. Most importantly music is a memory tool. Research tells us that people remember something that is supported by music 90 times more than something that isn’t. That immediately says if your advertising is trying to make people remember it, then music is a pretty basic requirement. But music doesn’t stop with memory. It is also a key entertainment tool - it makes you stop, watch and listen. It also creates an emotion. Film directors were using music in movies before words to tell a story or connect the audience emotionally with the screen. Those powerful impacts that not lost their skill - humans still react the exact same way. Using a concept, a branding trigger and music is a key platform to an advertising campaign, a strategy, that will serve your business for years to come. No matter what McDonald’s special of the week is, when your stomach growls, you hears those five little notes, and know ‘you’re lovin’ it,’ no matter what it is. That’s the power of using a music driven advertising concepts and building a lasting strategy around it.
Let us know how we may assist you.
Please fill out your name, email, and a message. Every message is very important to us.
4801 Spring Valley Rd Suite 105, Dallas, TX 75244
© 2013 All Rights Reserved